The Beast Strong Story
Rafe and Melissa opened Beast Strong Powerhouse in December 2016 on the east side of Tucson, Arizona. What started as the need for a facility with 24/7 access and the best equipment to train heavy and train hard quickly grew into something more. With a small crew of about 25 original members, the Strength Starts Here culture was born and the original Beast Strong Powerhouse opened its doors.
As the community grew, the gym expanded in 2018 with additional equipment and space to better serve its members. Around that same time, Rafe stepped away from his full-time work as a contractor and went all in on the gym. As coaching and personal training continued to grow, it became clear that another expansion was needed.
In May 2020, Beast Strong Powerhouse opened its second location, Beast Strong Powerhouse West. With demand for coaching and personal training increasing, the team brought on coaches who had already been part of the Beast Strong community. These coaches continue to support and build the culture through high-level training and a shared commitment to helping members get stronger.
Rafe leads the direction of the Beast Strong Powerhouse culture and shares his passion for strength training with every client and member who walks through the doors.
Melissa, a registered nurse, is the namesake behind “Beast.” She embodies the gym’s non-stop, no excuses, put in the work mentality. Her passion for lifting and her competitive nature continue to set the standard and serve as a constant example of mental, emotional, and physical strength.